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Implement This: Keep the Main Thing the Main Thing

With infinite distractions and a visionary brain full of great ideas, I know that it can be challenging to stay focused on what truly matters. You have a vision for your business and big dreams to achieve, but with so many tasks and responsibilities vying for your attention, it's easy to lose sight of the Main Thing.

I know this struggle all too well. I’ve worked in several businesses with so many priorities, goals, and ideas that the whole team spent our time spinning our wheels. We had so many priorities that it felt like nothing was ever making progress. And I’ve several businesses see huge revenue drops because of lack of focus. Even when I started my company, I had so many goals that I was unable to stay focused and spend my time moving the needle.

It wasn't until I implemented a Main Thing focus that I made significant progress towards my business goals.


Your Main Thing should be the one goal that, if achieved, will have the biggest impact on your business.


My main thing is making more than I’ve ever made, working less than I’ve ever worked (25 hours/week).

If you’re having a hard time scaling or staying focused and energized it might be time to determine or revisit your Main Thing.

Do you know what your Main Thing is?

If not, here are some actionable steps you can take to find and keep the Main Thing the Main Thing in your business with or without a team:

  • Identify your Main Thing: Ask yourself, what is the one goal that, if achieved, will have the biggest impact on your business?

  • Share your Main Thing with your team: Make sure everyone on your team understands the importance of the Main Thing and how it fits into the bigger picture.

  • Prioritize the Main Thing: Make the Main Thing your focus and keep it at the forefront of your mind. Filter out distractions and make decisions that bring you closer to your ultimate goal. I recommend using the Eisenhower Matrix for prioritizing your to-do list, with your Main Thing helping you determine what is most important.

  • Hold regular meetings: Schedule regular meetings with your team to discuss progress and brainstorm solutions. Use these meetings to stay aligned and focused on the Main Thing. If it’s just you, schedule time to revisit your One Thing commitment.

  • Run decisions through a focus filter: Before making any decisions, ask yourself if they align with your Main Thing. If they don't, consider if they're really worth pursuing.

💡 Why this is important: The Main Thing will help you filter out distractions, prioritize goals and keep you and your team aligned towards achieving your goals.

Try it out and let me know how it goes.


Here's to you getting Time Rich, Summer

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