A few years ago Gina Wickman popularized the terms "Integrator" and "Visionary" and suddenly it seemed like every entrepreneur from James Wedmore to Amy Porterfield and Jenna Kutcher had one.
And they're raving about it.
So, what the heck is an "integrator"?
I like to think of the integrator as the "who" and the "how" to the visionary's "what" and "why".
You as the visionary get to focus on the big ideas, culture, and key relationships - the "what" and "why" of the business and the integrator makes sure the vision is executed with the right people and processes in place. They love doing everything (most) visionaries struggle to enjoy - project management, following through, hiring, onboarding, and managing people, keeping track of the moving details, and following routines. They actually enjoy slowing down and understanding the exact process for how something can get done - all the steps, then creating a timeline and getting everything checked off the list.
Admittedly, this can sometimes drive the visionary crazy at first - moving slowly and methodically, but once trust is established, a balance has been struck, and a rhythm is created, this relationship can be perfectly simpatico. Like a match made in entrepreneurial heaven.
As Jenna Kutcher said about her integrator, "How did we survive without this person?"
But as Gino says, this magical creature is rare. Less than 2% of the population test as an integrator.
So finding one - the right one - can feel like finding a needle in a haystack.
I first heard about the term when I took the Visionary/Integrator Assessment and scored an equal 82% split between visionary and integrator.
I became an integrator for the CEO of Tony's Acoustic Challenge and then went on to train visionaries and their integrators, and eventually start helping visionaries create the systems and structure for hiring and onboarding a great integrator.
Last year, I gave a talk to Jamie Bright's Mastermind members, teaching them how to find and hire the right integrator to take their business to the next level.
That talk has probably come up once a month since I've given it. So many people have found it valuable.
As Jerry Potter (owner of 5 Minute Social Media) said, "This one talk pivoted the way I approach my business."
It is likely the most valuable talk I have given, and by far the most popular.
So for the first time ever, I'm releasing this talk for free.
In this 45-minute talk, I share when you'll know if you're ready to hire an integrator, how much they cost, where to find one, how to onboard them for success, and so much more.
And by the end, you'll know exactly how to find the perfect integrator for your business.
This is for any entrepreneur who is stuck in the weeds of the day-to-day, managing their team, and feeling like their growth is stunted by their lack of capacity.
This isn't for an entrepreneur who is just starting out, doesn't have a team, or enjoys running all of the day-to-day. But by all means, you're welcome to watch it and learn more about hiring an integrator.
There's no catch, no pitch, no promo.
It's just a talk that I think is too valuable not to share.
I'm rooting for you, Summer